Monday, July 20, 2009

Follow Up to the Rename "buy a Song" Project

Not everyone reads the comments, so I thought it was good to post a recent comment on a previous post that updates the Rename Project. This is the band that is asking for people to pay a subscription or even to buy a song to help fund the album. It seems like it is working, which can only be good for electronic pop in general. :-)

The comment:
"Todd Durrant has left a new comment on your post "What's in a Rename album?":

Well, as one of the people working on that Rename project, I can promise you, it is very artistically satisfying to be presented with an idea from Song Sponsors and then turn it into a fun song. I've had a lot of fun with the two songs written so far: "What's Wrong With You?" (observations from a farmer who gets flack for wearing a kilt), and "Mimo and Joe" (a song purchased as a gift to two friends getting married).

Is it a rip-off to pay $250 for a custom song? Well, if you don't have $250 and aren't interested, then sure. If you're a fan and love the idea of a song you helped to thematically create, then it's a huge bargain. Heck, you're paying MUCH less then minimum wage for a couple of guys to make you a song, if you figure in the time involved.

As for the sales figures...the conclusion that any synthpop band is catering to about 115 die hard fans is based on an assumption that...well, I don't know where it comes from. Rename sold out of 500 copies of the limited edition of the first album "Culture" in a couple of months. "Energize" has only a few of the 2CD editions left, and that didn't sell out as quickly because the 1-CD was sold at the same time. The band has also sold out of both previously released CD singles (500 units each) and singles are definitely a fan-only item. Despite the downturn in CD sales in general, it is pretty safe to say that there are more than 115 Rename fans out there.

One more quick note... 8 of 11 "Song Sponsor" spots have been filled, with many other "Fan Followers" who subscribed to receive all demos and the finished album. With that in mind, we feel the album is already a success and the project is in motion. We're excited to share the music with those who have been kind enough to support this unique effort :-)

-Todd "

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