When did you last buy a CD?
I have to ask this question, because aside from some recent UK re-issues it has been a long time since I did. Not that I haven’t bought new music, just usually from iTunes or amazon’s MP3 store.
I thought about this as I shuffled the 400 copies I have left of the Garland Cult album. Granted the problem with records is that they are not like soap, each one is different and people like them for different reasons, but still. Previously ESH albums had usually sold 400-500 copies. I knew sales had slowed and that the Garland Cult would not appeal to all ESH fans, so I cut way back (I thought ) and ordered 500.
Online sales have been ok, but not enough to replace 300 “lost” CD sales. I’ve done the usual stuff, College Radio promo, even streamed the entire thing online. Heck, I even threw in a “free” bonus CD of remixes.
I am sensing a trend here- older Cds still sell ok (but not as much) and new ones barely at all. For the new Alan Replica release I am going to press 200 copies, half for promo. We’ll see what happens. And I guess with Spray, despite their fairly healthy sales, I will just do 500 of the new album, despite tacking on a Remix bonus disc,,,